Privacy Policy

Use of this website acknowledges your consent to this Privacy Policy for RV Roadway and DP Ball Advertising. Protecting your private information is our priority, and we are committed to safeguarding your privacy online. This Privacy Policy explains what personal information we may collect about you through our website, when we collect it, how we may use it, who we may disclose it to, and covers our Artificial Intelligence (AI) data handling practices as well as compliance with EEA/UAE Data Protection Regulations (GDPR and UAE PDPL).

Personal Information We Collect

Our primary goal in collecting your personal information is to enable us to personalize your interactions and experiences with our website.

We may collect information that identifies, relates to, describes, references, is capable of being associated with, or could reasonably be linked, directly or indirectly, to you ("Personal Information"). In particular, our website may have collected the following categories of Personal Information within the last twelve (12) months:

• Identifiers: Name, telephone number, postal address, email address, social security number, date of birth, account name, IP address, visitor ID, or other information you voluntarily provide.
• Personal Records: Financial details, income, credit/debit card numbers, signature, or driver's license numbers provided for quotes or transaction completion.
• Commercial Information: Products or services purchased, unit preferences, and purchasing histories.
• Internet/Network Activity: Browser type/version, device ID, referring site, and interaction history with our website, applications, or advertisements.
• Geolocation Data: Precise or approximate location signals from your device.
• Professional/Employment Information: Occupation, employer name, employment history, or business contact information.
• Inferences: Insights derived from your site interactions and browsing history.

Artificial Intelligence (AI) Data Usage Policy

We utilize modern technology, including Artificial Intelligence (AI) and Machine Learning (ML) tools, to enhance customer support, personalize recommendations, optimize marketing, and streamline credit pre-qualification processing.

• Automated Processing & AI Interactions: Information submitted via chatbot, dynamic quote calculators, automated search tools, or interactive forms may be processed using automated AI systems.
• Data Training Protections: We do not sell or lease your raw Personal Information to third-party AI developers for training foundational public models without your explicit consent.
• Human Intervention & Opt-Out: Where AI is used to make decisions that produce legal or similarly significant effects, such as automated credit evaluation, you retain the right to request human review, express your point of view, and contest the automated decision.

EEA & UAE (Global Privacy Compliance)

Whether you are accessing our services from the European Economic Area (EEA under GDPR) or the United Arab Emirates (UAE under Federal Decree-Law No. 45 of 2021 / TDRA IAM Policy), we ensure the following compliance standards:

• Lawful Basis & Explicit Consent: We process your personal data based on contractual necessity, legitimate business interests, legal obligations, or your explicit consent. Where consent is required, you may withdraw it at any time.
• Cross-Border Data Transfers: Personal information is maintained on secure servers in the United States. Cross-border data transfers adhere to international transfer mechanisms, including Standard Contractual Clauses and approved safeguards.
• Content & Internet Safety Standards: In accordance with global Internet Access Management policies, our interactive platforms strictly prohibit fraudulent, impersonating, or unlawful behavior and maintain continuous system safeguards.

How Your Personal Information Is Collected & Used

We collect Personal Information provided voluntarily, such as forms, unit orders, and quote requests, or automatically via cookies, web beacons, and log files. We process this data to:

• Fulfill purchase transactions, provide unit quotes, and process monthly payment estimates.
• Facilitate credit applications and pre-qualification with approved lending partners.
• Deliver customer support, manage surveys/contests, and personalize marketing content.
• Facilitate transactional and conversational text messages via our SMS services.

Who We Share Your Personal Information With

We may share your Personal Information for business purposes with:

• Service Providers & Affiliates: Including DP Ball Advertising for advertising, operations, and analytical services.
• Transaction Partners: Financial institutions, credit reporting agencies, and logistics/shipping providers, such as UPS and FedEx, to finalize orders.
• Legal Authorities: When required by law or in good-faith effort to protect rights, safety, and operational security.

Your Rights & Privacy Choices

Depending on your jurisdiction, including CCPA/CPRA, GDPR, and UAE PDPL, you hold specific rights regarding your Personal Information:

• Right to Know/Access: Request details about collected categories and specific pieces of Personal Information.
• Right to Delete & Correct: Request erasure or rectification of inaccurate data.
• Right to Opt-Out: Opt out of direct marketing, targeted interest-based advertising, or automated profiling.
• Non-Discrimination: We will not discriminate against you for exercising any of your privacy rights.

How to Exercise Your Rights & Contact Us

To exercise your privacy rights, submit a data request, opt out of marketing, or inquire about our privacy and AI practices, please contact DP Ball Advertising on behalf of RV Roadway:

• Email: websupport@dpballadvertising.com
• Phone: (440) 285-8164 (DP Ball Advertising) OR (205) 663-0046 (RV Roadway)
• Mail: Attn: Privacy Office, DP Ball Advertising / RV Roadway, 1405 Co Road 87, Calera, AL 35040